The ila DUSK Personal Alarm offers a stylish way to make you or your loved ones feel safer on the streets. Rather than getting lost at the bottom of a handbag, the ila DUSK can be displayed openly as a stylish accessory, meaning that it's very quick and very easy to set-off should it ever be needed (which we hope it never is). All you do is give the chain a quick tug and it will emit an ear piercing female scream that will disorientate the attacker and alert passers by, giving you vital seconds to get away.
With the continuing increase of women’s independence in all areas of life – living alone, coming home late from work, exploring the world alone and extensively travelling for work – personal safety is becoming more and more relevant. Statistics from the British Crime Survey reveal the majority of women regularly feel unsafe when on the streets alone.
Yet, up until now, there have been few personal safety products available aimed at women. The personal alarms on the market were unattractive, and most likely to be lost at the bottom of a handbag, or more realistically left in a draw in the kitchen. Research has shown that few women actually own personal alarms, and of those who do, the majority do not carry them with them. Let's face it, who would carry a bright orange block around with them on a night
out with the girls?
Well that can now change, as the ila DUSK doesn't need to be hidden away. Style is fundamental to the design - an alarm is of no use to a woman if she is embarrassed to be seen with it and doesn't carry it with her. The ila products are designed as fashion accessories, to look and work better than anything else on the market. They have received an incredible response, which has proved that women have long wanted and needed something like this.
Other than looking great, the main benefit of the ila DUSK is that it's an innovative personal safety alarm that emits an ear piercing female scream that will shock and disorientate an attacker, alert passers-by and give the victim precious seconds to run away.
A lot of women lose their voices when attacked, and the ila Dusk gives them a voice back. It looks like a chic fashion accessory and it can be worn as a key chain or on a bag so is always close at hand.
"The new personal alarm looks good and could be a lifesaver. Named Ila after the Hindu goddess of speech or the voice, it gives a piercing 130-decibel shriek - based on a female scream, which research shows is most effective - to shock and disorientate an attacker."
Hello Magazine
"For must-have accessories, no-one can doubt the need for an ila DUSK pesonal alarm."
Daily Express
"The only fashion accessory you need to be seen with this party season is the new personal security device from ila DUSK...the extremely smart and elegant gadget emits a piercing femail scream when activated...so there's no excuse not to be stylish and safe."
You Magazine
Dimensions (ignoring chain):
- Height - 8cm / 3.1"
- Width - 4cm / 1.5"