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Tone of Voice

How we get our point across

Hello! 👋

You've found Prezzybox's tone of voice guide. This is where we keep all of our words of wisdom about words.

It's where we cover how we say what we say.

We want to be held to the highest standards, which is why we’re making this public. That way we’re accountable for what we do.

Let's dive in!


Why does any of this matter? ❓

Each and every word we write is part of a conversation. That conversation needs to have our personality running through it. That way, you understand who we are. We’re not some big company with a million nameless employees. We’re a small, family-run business operating from a farmhouse.

With any luck, you’ll understand that when you see anything from Prezzybox, it’s coming from one of the family.

A lot of you find us by luck, not loyalty. We'd like to change that. After walking through our digital doors, we'd love for you to want to come back.

The words we use are a vital part of that.

The law of the letter 👮

The sections in this guide are what we consider when writing. They're not rules or laws. While the Prezzybox team is a family, we don't all speak the same way. That would be weird.

The best writing is thoughtful. Not all of these considerations are appropriate in every situation. We encourage our writers to display their own flair, their own style. There’s no room for boring here!

Here's a good way to think about it: We all share the same values, but the way we express them is sometimes different. That's why you might get a different experience when you're reading one of our category pages compared to talking to a Customer Happiness Ambassador.

Anything missing? 😕

Language is constantly evolving. So is this page. Anything that isn't included, let us know and we'll write it in. If you aren't sure if it's its or it's, we can cover that too if you'd like!

All you have to do is let us know - we don't bite!

There be dragons 🐉

Legal areas of our website (for example our Privacy Policy) are exempt from this guide. We'll leave that bit to the pros. We want to protect you, so those areas remain untouched.


Prezzybox Tone of Voice 💬

Our tone of voice mirrors the values we hold as a company. We've condensed these down into our three pillars of writing:

Normal, not formal

Above all else, we want to avoid confusing or frustrating you. We use the language that you use. We care about you dearly, so we try to write clearly. And that rhymes, so it must be true.

Cheeky!

We're a positive bunch, and have been known to have a bit of a cheeky streak. We aren't a big corporation, so we don't use business-speak. Reading a page on Prezzybox should be like having a catch up with an old friend.

Caring

Being a family, we're as open and transparent as we can be. We really do care about you.

Our goal is that every bit of writing makes you feel happy, or at least happier. In the past we've had content which was a waste of your time. Not anymore.


Normal, not formal 🤵 🛇

We'd hate to confuse you. We steer clear of the language you'd hear from a big, boring bank. It's not us, and nothing should seem like a chore

We try to ensure that the message of the content - whether it’s a product page or a tweet - is coming across clearly.

Before we begin writing, we ask ourselves: What are you expecting? This gives us a direction to aim in. Our job is to make sure expectations are surpassed by reality.

You should be informed, entertained, and satisfied with our content. Bonus if you're delighted (if you are, let us know, we can make sure the right people are rewarded!). It’s a #MomentOfHappiness - and that's what we live for.

Let's get serious for a second. The reason why boring business words exist is because people were worried they wouldn't be taken seriously without them. It's important to understand that formal is not the same as serious. Sure, we love to have a laugh as much as the next online gift retailer. But we're still 100% serious about doing the right thing for you, and all of our customers.

Cheeky 😂

If you're not already aware, we like to make people happy. We love making people laugh. At the very least, there's probably something on our site that will make you exhale slightly faster than usual.

That said, we promise to always keep it light. We stay clear of big issues when it comes to cheekiness and humour. We'd hate to upset you, or anyone else.

Words are powerful tools. They can destroy and degrade, or they can delight and build people up. We want to be the champions of the latter.

Any jokes we make are always in good humour. We will never poke fun at individuals or groups of people. That just ain't our way.

We are family! 💛

As clich as it may sound, we’re a family at Prezzybox. We all care about each other, and we all care about you. We come to work every day to make people like you happy.

Because we want to welcome you into our family, the language we use is inclusive. It should go without saying that racism, sexism, or any hate speech is not tolerated at all. But it goes beyond that. Our writing should be accessible to everyone, regardless of ability.

We want to share the love. The Prezzybox experience is available to everyone.


The Prezzybox Consistency Code 📜

You've got a flavour for how we say what we want to say. Everyone has their own style; but to be clear and understood there are aspects that should stay consistent. That way, we have a chance of actually looking like we know what we're doing!

Prezzybox 🎁

Prezzybox is always spelled exactly so. Uppercase P, one word, lowercase b. Never Prezzy Box, PrezzyBox, or pReZzYbOx.

Get active! 🏋

Active voice is far more interesting to read than passive. We use active voice. It brings us closer to you. It's how you talk, so it's how we talk too.

For example, we'd say: Abigail hugged Ben. Not Ben was hugged by Abigail. It's just better, isn't it?

Vocabulary Schmocabulary ✍

We use straightforward words as much as possible. We use British spelling conventions where applicable.

Also there are times when a portmanteau (a fancy word for smashing words together) is absolutely necessary. Also puns. Lots and lots of puns. They're puntastic! (sorry)

We won't pressure you into feeling like you have to be our customer. You can check out any time you like, and you can always leave.

We don't like repeating words over and over. If everything is special and unique, nothing is. That was deep. Sorry about that


The Last Word

So, here we are. Hopefully you are now a little bit more enlightened as to who we are as a company, and why we sound the way we do (and it's not just the Midlands accents!). If you have any questions, let us know!

We've been Prezzybox, you've been awesome. Thank you, good night!

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