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Buy It Now

We were keen, so we made it green!

Shop the hottest products, as selected by our very own MD - Zak Edwards on Channel 4's brand new series Buy It Now. These seriously cool inventions are tipped to be some of the best household heroes, that'll help solve all sorts of issues from mealtime meltdowns to bad hair days!

Catch it weekdays at 5:30pm and see if Zak decided to put his money where his mouth is and 'Buy It Now'.

Game Off - A Battle Royale Of Party Games
Seedball Butterfly Mix
SAVE 28%
Hairshark Pro Backcomber
Solar Buddies - Sunscreen Applicator
SAVE 50%
FORMcard - Mouldable Bio-Plastic
SAVE 40%
Measure-It! Tape
EasyMat Portable Baby Suction Plate - Blue
Seedball Gift Box: Bee Mix, Butterfly Mix, Urban Meadow Mix
SAVE 35%
Tablet Hookz - Universal Tablet And Phone Holder
SAVE 20%
Mealkitt - Portion Control Tool
EasyMat Portable Baby Suction Plate - Pink
SAVE 25%
Rockit - Portable Baby Rocker
Seedball Urban Meadow Mix
Seedball Bee Mix
Out Of Stock
Colour-In Picnic Blanket
Out Of Stock
SAVE 40%
Albatros Bookmark - Pack Of 6
Out Of Stock
My Baby Log Keepsake Box
Out Of Stock

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As Seen On TV