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Buy It Now

We were keen, so we made it green!

Shop the hottest products, as selected by our very own MD - Zak Edwards on Channel 4's brand new series Buy It Now. These seriously cool inventions are tipped to be some of the best household heroes, that'll help solve all sorts of issues from mealtime meltdowns to bad hair days!

Catch it weekdays at 5:30pm and see if Zak decided to put his money where his mouth is and 'Buy It Now'.

SAVE 40%
Squidger - Blue
Squidger - Blue £2.99 £ 4.99
My Baby Log Keepsake Box
Hairshark Pro Backcomber
SAVE 32%
Laundreez - Portable Clothes Washer
Seedball Butterfly Mix
SAVE 25%
Tablet Hookz - Universal Tablet And Phone Holder
Seedball Bee Mix
Rockit - Portable Baby Rocker
SAVE 40%
Albatros Bookmark - Pack Of 6
Colour-In Picnic Blanket
SAVE 40%
Measure-It! Tape
Measure-It! Tape £2.39 £ 3.99
FORMcard - Mouldable Bio-Plastic
NEW
Seedball Urban Meadow Mix
Out Of Stock
NoodVamp - Noodle Spoon
Out Of Stock

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