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Buy It Now

We were keen, so we made it green!

Shop the hottest products, as selected by our very own MD - Zak Edwards on Channel 4's brand new series Buy It Now. These seriously cool inventions are tipped to be some of the best household heroes, that'll help solve all sorts of issues from mealtime meltdowns to bad hair days!

Catch it weekdays at 5:30pm and see if Zak decided to put his money where his mouth is and 'Buy It Now'.

Measure-It! Tape
Seedball Urban Meadow Mix
Solar Buddies - Sunscreen Applicator
Mealkitt - Portion Control Tool
Seedball Butterfly Mix
Out Of Stock
Seedball Bee Mix
Out Of Stock
Seedball Gift Box: Bee Mix, Butterfly Mix, Urban Meadow Mix
Out Of Stock
My Baby Log Keepsake Box
Out Of Stock

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As Seen On TV