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Buy It Now

We were keen, so we made it green!

Shop the hottest products, as selected by our very own MD - Zak Edwards on Channel 4's brand new series Buy It Now. These seriously cool inventions are tipped to be some of the best household heroes, that'll help solve all sorts of issues from mealtime meltdowns to bad hair days!

Catch it weekdays at 5:30pm and see if Zak decided to put his money where his mouth is and 'Buy It Now'.

Game Off - A Battle Royale Of Party Games
£12.99
Seedball Butterfly Mix
£5.99
SAVE 28%
Hairshark Pro Backcomber
£17.99
Solar Buddies - Sunscreen Applicator
£8.99
SAVE 50%
FORMcard - Mouldable Bio-Plastic
£3.75
SAVE 40%
Measure-It! Tape
£2.39
EasyMat Portable Baby Suction Plate - Blue
£11.99
Seedball Gift Box: Bee Mix, Butterfly Mix, Urban Meadow Mix
£19.99
SAVE 35%
Tablet Hookz - Universal Tablet And Phone Holder
£12.99
SAVE 20%
Mealkitt - Portion Control Tool
£19.99
EasyMat Portable Baby Suction Plate - Pink
£11.99
SAVE 25%
Rockit - Portable Baby Rocker
£29.99
Seedball Urban Meadow Mix
£5.99
Seedball Bee Mix
Out Of Stock
£5.99
Colour-In Picnic Blanket
Out Of Stock
£34.95
SAVE 40%
Albatros Bookmark - Pack Of 6
Out Of Stock
£3.60
My Baby Log Keepsake Box
Out Of Stock
£49.95

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As Seen On TV